Still Looking For The Right Christmas Gift?
Monday, December 15th, 2014
Why not have a look at our online shop? From art prints & books to warm clothing. We’ve got you covered.
http://www.djinns-shop.eu/Arial, Helvetica, sans-serif
Why not have a look at our online shop? From art prints & books to warm clothing. We’ve got you covered.
http://www.djinns-shop.eu/Arial, Helvetica, sans-serif
Now available on our online shop: http://bit.ly/1zPAFME
There is no room for complacency in branding today. Consumer attitudes and preferences are changing faster than ever, as much of what we filter is downloaded through mobile technology or social media. The days of purely subliminal capture of a brand’s identity may be numbered as end users shift their allegiances, gathering information in new and innovative ways.
New Super Identity examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource.
Over 70 brand stories are featured, including Adidas, Beams, Diesel, Kiehls, Levi’s, Miu Miu, Prada and Yves Saint Laurent.
Published by All Rights Reserved
264 pages, Softcover
7″ x 9 1/4″ (178 x 241 mm)
paperback with jacket, 900 color illustrations, English
ISBN: 978-988-17971-3-1Arial, Helvetica, sans-serif
To all you artsy people out there! We now offer exclusive books and art products via our online shop. Come, check us out!
Available via our online shop: http://bit.ly/1xvOwEHArial, Helvetica, sans-serif