Archive for November, 2014

New Super Identity – The New Era of Creative Branding

Friday, November 28th, 2014

Now available on our online shop:

There is no room for complacency in branding today. Consumer attitudes and preferences are changing faster than ever, as much of what we filter is downloaded through mobile technology or social media. The days of purely subliminal capture of a brand’s identity may be numbered as end users shift their allegiances, gathering information in new and innovative ways.

New Super Identity examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource.
Over 70 brand stories are featured, including Adidas, Beams, Diesel, Kiehls, Levi’s, Miu Miu, Prada and Yves Saint Laurent.

Published by All Rights Reserved
264 pages, Softcover
7″ x 9 1/4″ (178 x 241 mm)
paperback with jacket, 900 color illustrations, English
ISBN: 978-988-17971-3-1Arial, Helvetica, sans-serif

TurnUp Beanie LeftLeft Merino

Thursday, November 27th, 2014

Now available on our online shop:, Helvetica, sans-serif

Chakuza – Berge Verschieben (Tour Trailer)

Tuesday, November 25th, 2014

Chakuza wearing our 6 Panel Snapback Cap Linen 2014 in his new tour trailer. From December on he will be touring throughout Germany, Switzerland and Austria with his new album “EXIT”., Helvetica, sans-serif

KAFVKA – Berlin, Berlin (Offizielles Musikvideo)

Monday, November 24th, 2014

The music video to “Berlin, Berlin” by our good friends KAFVKA just premiered over at Noisey. Check it out!, Helvetica, sans-serif

Books & Art Products Now Available Via Our Online Shop

Thursday, November 13th, 2014

To all you artsy people out there! We now offer exclusive books and art products via our online shop. Come, check us out!

Available via our online shop:, Helvetica, sans-serif

Street Mobb Feature Story – Easy Run Nylon Multi

Tuesday, November 11th, 2014

Street Mobb did a feature story about our new Easy Run Nylon Multi Turquoise/White. Check it out right here!Arial, Helvetica, sans-serif

DJINN’S Print Ad for Sneaker Freaker Magazine #14

Monday, November 10th, 2014

Print ad of our new Easy Runs in the new issue of Sneaker Freaker.Arial, Helvetica, sans-serif

6 Panel Snapback Cap Wool Melange

Wednesday, November 5th, 2014

Jana wearing our 6 Panel Snapback Cap Wool Melange in grey.

Now Available on our online shop:

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Spotted: Palina Rojinski x Boonie Hat Defender

Monday, November 3rd, 2014

Gorgeous Palina Rojinski and our Muschi Kreuzberg X DJINN’S “Boonie Hat Defender“.Arial, Helvetica, sans-serif